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    GROW YOUR BRAND

    Purely Promotional: PPAI 2017

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The Concept

India’s marketing and advertising business is second only to China in the Asian region. This is expected to grow at a rate of 16.8 % annually. Current marketing and Ad spending is around Rs 55,000 Crore of which 8% is spending on promotional products, making this Rs 4,500 Crore annual business. Market transparency, globalization, E business and digitalization have made a re-think necessary in the sales and marketing arena. However in the visual clutter of today’s lifestyle a logo still communicates the name, the reason and the object for which it stands for.

Today promotional merchandise, corporate incentives and branded products are increasingly showing their value in the sales, marketing, communications and advertising mix. We conducted an in-depth independent research on the role and effectiveness of promotional merchandise. The results were as follows.

66% of those surveyed said they could remember the brand on a promotional product they received in the last year
79% said they were likely to do business with the company in the future
84% said a branded promotional gift increased brand awareness
87% said they kept a promotional gift for longer than 12 months.

Promotional merchandise can be a very cost effective choice and the right product selection can provide a long-lasting brand reminder. A logoed product makes a high number of impressions, not just for the user but also the viewer. It also is a call to action and a reminder of the brand. Promotional merchandise can deliver a higher or equal return on investment to most other forms of advertising.

Almost all major countries have an exhibition exclusively for Promotional Products. It is now time for India to have its own Promotional Products Exhibition. Listed below are some of the international exhibitions and countries where they are held.

  • Promotional Products Association International (US)
  • The Promotional Product Expo (UK)
  • Promotional Products Industry (Germany)
  • Africa's Premier promotional product event (Johannesburg, South Africa)
  • Promotional Products Association of Florida (Florida)
  • APPA the Australasian Promotional Products Association (Australia)
  • FESPA Digital (Amsterdam)
  • PTE – Promotion Trade Exhibition (Italy)
  • Promotional Resource Group (Canada)
  • Advertising Specialty Institute (U.S. – Orlando, Dallas and Chicago)
  • New England promotional products association (NH)
  • PROMOTIONAL GOODS EXPO (Japan)
India to have its own Promotional Products Expo Promotional merchandise can be a very cost effective choice and the right product selection can provide a long-lasting brand reminder

Our History

The first Giftex exhibition was organized way back in 1988 with a vision to create a physical meeting point for buyers and sellers of gifts and stationery. We have been a catalyst for the growth of corporate gifting business from a pen, diary and calendar business to a multi-product, multi-purpose business which includes Eco-Friendly, Home decor and Lifestyle products, Advanced Technology and Food varieties and has an annual turnover of 2000 crorers in the western region alone.

Giftex has been the primary force multiplier in the growth of corporate gifting business. It is a natural progression for us at Giftex to promote the Promotional Products Association of India.

Who are we

Giftex- India’s premier exhibition on corporate gifting. 29 years ago when Trade and Technology Exposition Company India Pvt. Ltd. setup Giftex little did India know that the corporate gifting business would change forever. Right from pen, pencil, diary, and calendar business corporate gifting became a 2000 Crore annual business with a variety of products that range from Houseware, Food hampers…...

Giftex has been the primary force multiplier in the growth of corporate gifting business. It is a natural progression for us at Giftex to promote the Promotional Products Association of India.

What is PPAI?

PPAIThe promotional products association of India is net based forum for manufacturers, distributors of products that could be classified as promotional products. The choices limitless however some products are listed here and this forum will connect manufacturers, distributors and buyers with each other to facilitate the business.

It is estimated that the promotional products business could be around Rs. 4500 Crore year. To facilitate this business an exhibition as well as a net based forum would connect buyers and sellers with each other.

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